Sonoran Desert in full spring Bloom at sunset in Scottsdale, Arizona
Bigfish Publications is located in beautiful Scottsdale, Arizona [Photo: Sonoran Desert in full spring Bloom at sunset]

Who we are

BigFishH (1)

PoolPRO is owned by Bigfish Publications

Bigfish, the industry leader in trade magazines for business owners in the luxury leisure market. In the 17 years since its inception, Bigfish has expanded to comprise a stable of four magazines: SpaRetailer, Spasearch, Poolsearch and PoolPro. In 2006, Bigfish launched TradeCertified, the only independent endorsement program in the pool and spa industry.

Bigfish Publications
20701 North Scottsdale Road, Suite 107
Scottsdale, Arizona 85255
United States of America

Telephone: +1 480 367 9444
FAX: +1 480 367 1110



Senior Management Team



David T. Wood
Publisher & Editor-in-Chief


David founded Bigfish Publications in 1999. In the past 17 years, he has launched four magazines, SpaRetailer, Spasearch, Poolsearch and PoolPro. In addition, in 2006 he created TradeCertified, the only independent endorsement program in the pool and spa industry.

Under David’s leadership, Bigfish has become the premiere boutique creative agency specializing in custom publishing for education, healthcare, e-commerce and tourism. David is an entrepreneur, a creative visionary adept at developing niche media products for clients designed to capitalize on market opportunities and industry trends.

Prior to founding Bigfish Publications, for eight years David was a partner with Sonora Business Systems, a Tucson, Arizona–based technology consulting firm. David began his career at Calvin Klein in New York, New York.

In 1987, David earned his B.S. in Marketing from the University of Arizona.



Jana Berrelleza
Art Director



Since joining the design department at Bigfish Publications in 2006, Jana has been the lead designer on more than 60 issues of Bigfish magazines; she has also produced multiple collateral and promotional pieces for the company.

Prior to Bigfish, Jana interned for Arizona Highways magazine. In her final year at Arizona State University, Jana was president of her senior graphic design class, where she led her peers in presenting one of the most successful senior design shows in the program’s history.

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Megan Kendrick
Managing Editor


Megan came to Bigfish Publications in 2007 after completing a Master’s degree at Northwestern University’s Medill School of Journalism, with an emphasis in magazine publishing.

While working towards her degree, she wrote for various Chicago newspapers including the Defender and Northwest Indiana Times, as well as trade magazine Pit & Quarry. Megan graduated magna cum laude from Grand Canyon University in Phoenix with a B.A. in English literature.