2018 PoolPRO Media Kit


We make sure your message is seen by the businesses and decision-makers you’re trying to reach.

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PRINT EDITION. PoolPro is the definitive trade publication for the swimming pool industry, committed exclusively to reporting vital market topics and practical tips to aid pool professionals in the day-to-day operation of their businesses.

PoolPro focuses solely on the swimming pool industry, furthering the commitment of Bigfish Publications to cover the hot tub and swimming pool markets as separate entities.


  • SUPPORT swimming pool builders, retailers, service and repair professionals whose livelihoods are dependent on the long-term market viability of the pool industry.
  • OFFER fair and accurate editorial coverage of the swimming pool industry.
  • PRESENT our editorial content in a professional and visually appealing manner.

DIGITAL EDITION. The Best digital Magazine in the industry


How much longer the average subscriber spends reading content in this new format


of subscribers rate the viewing and readability experience “exceptional” and would recommend it to colleagues

  • READS LIKE A MAGAZINE WITHOUT ZOOMING. Zooming and squinting kills readership. Our digital edition is so smart, it doesn’t even have a zoom button.
  • KEEP READER’S INTEREST WITH ANIMATED CONTENT. Bring your ad to life with powerful animations that will transform a static experience into a dynamic, multimedia one.
  • INFINITE PAGES WITHIN AN AD.  Tell your story with an infinite number of interactive and animated pages.
  • LEAD GENERATION AND IN-AD PURCHASES.  PoolPRO digital advertisers can complete credit card purchases within their ad.

“The new digital platform is a marketing game-changer for us. Their video, interactive links and enhanced features help us showcase our water care products in a very unique and compelling matter to reach qualified dealers. The results YTD have been fantastic.”
— Mark Henderson, President, Serum Watercare, North America