Why you need an introduction video and how to do it By Jim Raposa In the last issue, Brett Lloyd Abbott, marketing strategist and president of MYM Austin in Austin, Texas, and Mike Logan, owner of Logan Pools in Brentwood, California, both named introduction videos as an important tool before
Use your numbers to determine hourly rates By Tom Grandy Remember Vince Lombardi, former head coach of the Green Bay Packers, for whom the Super Bowl trophy is named? He won many championships over the years, but he started every training camp the same way: teaching foundational principles. It didn’t
Now through August 31, 2018, dealers selling Inter-Fab products can qualify for special cash-back savings. The Stylemiles program gives $1 back for every 10 Stylemiles earned. And if a dealer sells three or more Inter-Fab products on one pool, they will receive an additional 20 percent. Dealers can sign up
Hayward Pool Products has introduced a new wireless waterproof touch-screen remote for its OmniLogic automation system. For customers who want a designated device to control their pool or don’t want to use their mobile devices around water, the remote is designed to float.
Under a Department of Energy rule for energy-efficiency standards for dedicated purpose pool pumps, starting in February any energy-efficient representations must follow new testing procedures. Although manufacturers aren’t required to implement new testing or performance criteria until July 19, 2021, starting in February 2018, any marketing claims must meet these