Are New Product Lines And Extended Warranties Enough To Help Pool Builders? By Andrew Lisa Today, at least one in 10 retail dollars are spent online; in 2001, internet purchases accounted for just 1 percent of total retail sales. e-commerce grew by 14.6 percent in 2015 alone. Statistics could run
How to seek out and retain the talents of a younger generation at your store By Michelle L. Cramer Baby boomers are retiring, and millennials are entering the work force in droves. However, posting a general job listing may not be enough to get applicants, and millennials are a special
Strategies to make your store visible no matter where you’re working By Jim Raposa Truck wraps, logo uniforms…pool companies have used these and other means to brand and promote their businesses for years. Here, a group of success-minded retailers offers six tested concepts that keep them visible and produce revenue.
Tips for adding UVC to commercial pools By Mary Costello Vandergrift Experts say every commercial pool operator should consider making an old technology new again. For years, ultraviolet water treatment has been used to help sterilize drinking water and has been used in wastewater treatment plants. But only in the
The long-term affects of short-term goal tracking By David B. Riley, MBA As an organization grows, processes and standard procedures evolve. The new person needs training, so someone jots down the steps in a couple of key procedures. Perhaps a prospective customer wants to know how you’ll service their account,