It’s not as futuristic or as crazy as it sounds By Evan Dawson Marketing to your ideal customer in 2017 We all know the worst thing you can do in marketing is, well, nothing. But wishing for results without a strategic plan in place is almost as bad. Some retailers
Program helps grow, promote and monitor your online reviews By David Carleton Regardless of how you many reviews you’re getting now, I’m sure you have more satisfied customers who have only thought about giving you a review. The secret is to find the best way to ask, and to make
Increase engagement and ROI By Jim Raposa If there were a way to turn $1 into $38, would you do it? Bet you would! In its 2015 National Client E-mail Report, the Direct Marketing Association reported an average $38 return for every dollar spent on email marketing. That sounds great
Pool pro creates TV program about his company By Jim Raposa Miguel Angel Mercado, owner of Ocean Gallery USA in El Paso, Texas, is equal parts entrepreneur, marketer and P.T. Barnum. Barnum knew how to create attention for his business endeavors and utilize what he called “printer’s ink” (the
Strategies to make your store visible no matter where you’re working By Jim Raposa Truck wraps, logo uniforms…pool companies have used these and other means to brand and promote their businesses for years. Here, a group of success-minded retailers offers six tested concepts that keep them visible and produce revenue.