Lake Elsinore, California, resident Ed Testa had to flee from his home during the August, 2018, Holy Fire in the Santa Ana mountains. His home was spared from fire damage but it was covered in Phos-Chek — the fire retardant dropped from tanker planes. Everything was a bright pink, including his
The rest of our interview with the departing Poolcorp CEO MK: What do you see are the challenges going forward for the pool industry at large? MPM: First of all, we’re in a great industry. We have, from an end-product standpoint, a great product that people aspire to have, people
The West Houston IPSAA chapter brings the industry together to help with a pool renovation in the aftermath of Hurricane Harvey By Michelle L. Cramer Hurricane Harvey ravaged the greater Houston area on Aug. 26, 2017, leaving a wake of utter devastation from the floodwaters. Mark Uberecken, owner of Unified
By Mike Tinz, vice president of franchise sales for Money Mailer It is important to make a splash with consumers by developing creative ads to draw in business, and direct mail campaigns are still an effective avenue. In 2017, direct mail ads generated a response rate of 5.1 percent, compared
by Michael Shebek, Automatic Pool Covers Inc., Westfield, Indiana Most business owners in the pool and spa industry know, formally or informally, what their business goals are for every season. However, it is challenging to make sure every employee at their company can state those goals at a moments notice.