By Mike Tinz, vice president of franchise sales for Money Mailer It is important to make a splash with consumers by developing creative ads to draw in business, and direct mail campaigns are still an effective avenue. In 2017, direct mail ads generated a response rate of 5.1 percent, compared
by Michael Shebek, Automatic Pool Covers Inc., Westfield, Indiana Most business owners in the pool and spa industry know, formally or informally, what their business goals are for every season. However, it is challenging to make sure every employee at their company can state those goals at a moments notice.
A thorough onsite investigation will make service calls more effective and efficient By Michael Shebek In general, automatic pool covers are quite reliable. However, as with any piece of equipment, the system requires maintenance at some point. Some of these maintenance issues are foreseeable — small wear and tear or