It’s not as futuristic or as crazy as it sounds By Evan Dawson Marketing to your ideal customer in 2017 We all know the worst thing you can do in marketing is, well, nothing. But wishing for results without a strategic plan in place is almost as bad. Some retailers
Analyze these areas of your business before the next pool season By Tom Grandy We are all familiar with the definition of insanity: doing the same thing over and over again while expecting different results. So the question is, do you have 30 years of experience — or one year
Using a drone to take better pictures of your projects By Andrew Lisa When Scott Cohen began using drones for aerial photography in 2013, he was not aware of another pool builder using the technique in the entire United States. Three years later, drones have taken flight across the industry.
Strategies to make your store visible no matter where you’re working By Jim Raposa Truck wraps, logo uniforms…pool companies have used these and other means to brand and promote their businesses for years. Here, a group of success-minded retailers offers six tested concepts that keep them visible and produce