Using Facebook Live as an effective marketing tool By Michelle L. Cramer When Lake Air Pool Supply in Waco, Texas, received its first-ever Endless Pool for the showroom in April 2017, sales manager Ryan Jordan went live on the company’s Facebook page as they unloaded it from the truck. That
Examining Instagram as a pool business marketing tool By Michelle L. Cramer Facebook, Twitter, Snapchat, LinkedIn, Instagram — the internet is crawling with social interaction between consumers and businesses. With so many platforms available, it can be hard to determine whether one is a viable option for your showroom over
It’s not as futuristic or as crazy as it sounds By Evan Dawson Marketing to your ideal customer in 2017 We all know the worst thing you can do in marketing is, well, nothing. But wishing for results without a strategic plan in place is almost as bad. Some retailers
Analyze these areas of your business before the next pool season By Tom Grandy We are all familiar with the definition of insanity: doing the same thing over and over again while expecting different results. So the question is, do you have 30 years of experience — or one year
Using a drone to take better pictures of your projects By Andrew Lisa When Scott Cohen began using drones for aerial photography in 2013, he was not aware of another pool builder using the technique in the entire United States. Three years later, drones have taken flight across the industry.