30 Under 40 Reminder
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Text, Email, Call, Repeat
Have you ever made a big-dollar purchase and found yourself frustrated at the service provider’s or contractor’s lack of communication? Communication is a fundamental component toward customer satisfaction, more referrals and goodwill. Three industry veterans offer what works well for them — and what messaging paths to avoid — in the world of instantaneous communication….
A Robotic Cleaner — Connected
People these days expect control of their homes on the go, says David Goldman, director of product marketing at California-based pool equipment manufacturer Zodiac Pool Systems, and Polaris’ newest robotic cleaner, the 9650iQ Sport, allows them to do just that. Using the iAquaLink app anywhere in the world, users can program, control and access all…
Not Your Dad’s Technology
Gather ’round, kids, and let me tell you about the tough times when there were no whiz-bang apps to operate your pool with your smartphone. Heck, before smartphones we had dumb phones that only allowed you to make or receive calls; no texting, surfing the web or playing Candy Crush Saga. Facebook, Pinterest, LinkedIn —…
The Pandemic Pool Pro
The home improvement sector is slaying it. The pandemic has resulted in many people having more disposable income, and more time at home means the Honey Do list grows. Travel budgets have been reallocated to home renovations. I reached out to a few in the industry for an hour-long video chat in September: Jerry Wallace…
Be Strong and Courageous
When most of you read this, the 2021 pool season will be about to kick off in earnest. There are so many unknowns this year: Will this pandemic go away? Will you be able to get the products you need? Will your costs go up dramatically? Will a natural disaster hit your community? We cover…
Making Waves
How gorilla marketing methods can pay dividends The average consumer is subjected to an estimated 365,0000 ads a year, or roughly 10,000 ads every single day. Getting your pool company to stand out may require oversaturating your area with ads, which can drive your advertising budget through the roof. So, how do you get consumers’…