As we move toward something resembling normality, we are honored to share a few of the many stories of people in the pool industry who are still rebuilding the lives they almost lost, or coping with the absence of loved ones that they did lose.
Business owners who want to reach their customers on a more personal level have relied on drip marketing campaigns for many years now, but despite being a widely utilized practice, many newer business owners still don’t know what such a campaign entails, while others may not understand how to find the balance between direct marketing and direct badgering.
With the recent surge in gas prices, fuel expenses have increased from $1,300 to $1,600 per month, to more than $3,500 per month over the last two years. To trim costs, Frank Disher, owner of Poolwerx Keller in North Richland Hills, Texas, says his company is taking measures to be more efficient. However, scrutinizing operating expenses can be stressful, tedious and potentially fruitless.
The year was 1963. Working in a small, rented building in the Hollywood Hills with $900 to his name, Philip Lloyd Leslie Sr. followed his passion for entrepreneurship and founded Leslie’s, a swimming pool supplies retail enterprise, which would sell chlorine and other pool chemicals directly to customers. This pioneering entry into the pool care industry led to a company that still dominates its market nearly 60 years later.
As a certified pool operator (CPO) instructor and consultant, I’ve spoken to countless pool operators over the years who lack an understanding of cleaning and disinfecting swimming pools. These knowledge gaps may be putting your facilities and customers at risk.