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September 23, 2023
The State of the Pool Industry
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Flashback: 2008. Recession hit, and the banks and market collapse under the weight. River Pools & Spas co-owner Marcus Sheridan...
Seven Crucial Marketing Secrets Every Pool Builder Should Know
No. 1: The Pool-Buying Process Is Unique. Can you think of any other product or service that has all of...
Rate of Return
Brett Lloyd Abbott, president of MYM Austin, Inc., a marketing firm geared toward pool builders, focuses exclusively on pools in...
How Houzz Can Help You Sell More Pools
Are you still trying to tweet your way to more pool sales? Step away from Twitter and Pinterest while I...
A Picture’s Worth a Thousand Words…and Your Next New Customer
Every year, pool builders look at new ways to market the latest trends and technology to potential customers. While finding...
Harvesting Your Hidden Leads
As a new pool season gets underway, most savvy business owners are deciding how best to spend their marketing and...
In May of 1971, Canadian rock group the Five Man Electrical Band hit the Top 40 with the song “Signs.”...
Email Marketing 101 — Software
The most successful email marketing campaigns are done through software or a service that not only allows customization of a...
Email Marketing 101 — Contact List
Previously, we covered finding an email service provider (ESP) for your email campaign and some available options; now you need...
Revamp Your Website
I’d like to ask you some questions: How’s your online marketing these days? What about your website? Is it delivering...
Email Marketing 101 — Get Opened
Previously, we touched on the first step to getting potential customers to read your email marketing campaign: avoiding the spam...
Email Marketing 101 — Monetization
What good is investing in an email marketing campaign if you don’t see a lucrative return on that investment? Depending...
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