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April 18, 2021
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Linked Up Through LinkedIn
In the world of social media marketing, LinkedIn may get nothing more than a passing glance from your company. After...
Regardless of your feelings about Facebook, the social media platform continues to be a player in the marketing world. Many...
Deploying Social Media Bots in the Pool and Spa Industry
By Evan Dawson Marketing to your ideal customer in 2017 We all know the worst thing you can do in...
Promoting a Grand Opening
When you’re expanding, moving or opening a new location, the to-do list is long, but make sure to consider the...
Where to Post Your Next Job Listing
You’ve nailed your marketing message and target audience; leads are pouring in and sales are great. But any time an...
Email Marketing 101 — Monetization
What good is investing in an email marketing campaign if you don’t see a lucrative return on that investment? Depending...
Make ’Em Yelp
More than 70 percent of the leads generated for Patriot Pool & Spa of Austin, Texas, come from Yelp, company...
Miguel Angel Mercado, owner of Ocean Gallery USA in El Paso, Texas, is equal parts entrepreneur, marketer and P.T. Barnum....
In a digitized world, pool companies have found value in digital billboards. Cavanaugh Pool, Spa & Patio in Madisonville, Kentucky,...
Yay for Yard Signs
There are only so many ways to catch foot and motor traffic. Outside of full-size billboards, advertisement on service vehicles...
All Eyes On You
Truck wraps, logo uniforms…pool companies have used these and other means to brand and promote their businesses for years. Here,...
Twenty years ago, people found service providers through friends, neighbors or the community board at a local business. Those days...
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