Miguel Angel Mercado, owner of Ocean Gallery USA in El Paso, Texas, is equal parts entrepreneur, marketer and P.T. Barnum....
Truck wraps, logo uniforms…pool companies have used these and other means to brand and promote their businesses for years. Here,...
in the last two years, marketing on Facebook has become very sophisticated, and advertising there can be profitable when done...
What good is investing in an email marketing campaign if you don’t see a lucrative return on that investment? Depending...
Previously, we touched on the first step to getting potential customers to read your email marketing campaign: avoiding the spam...
I’d like to ask you some questions: How’s your online marketing these days? What about your website? Is it delivering...
Previously, we covered finding an email service provider (ESP) for your email campaign and some available options; now you need...
The most successful email marketing campaigns are done through software or a service that not only allows customization of a...
As a new pool season gets underway, most savvy business owners are deciding how best to spend their marketing and...
Every year, pool builders look at new ways to market the latest trends and technology to potential customers. While finding...
Are you still trying to tweet your way to more pool sales? Step away from Twitter and Pinterest while I...
