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Just about everyone has hopes, dreams or goals — whatever word you want to use — something short or long term they want to accomplish. If they are not written down, they’re actually a wish instead of a goal. There is magic in writing goals down, as well as research that supports the difference in accomplishment between written and unwritten.
As the industry has flourished with increased demand, so has manufacturing and accessories. However, one important aspect that hasn’t evolved is the sales role. Sales development is skill development. The sales career needs a higher level of expectation and opportunity.
Even with all safety precautions, water can still carry unknown contaminants. Bacterial testing adds an extra layer of protection for swimmers.
Uniforms are a big part of your brand. They can speak to your professionalism or lack thereof, especially in our industry where the standard is basketball shorts and flip-flops. 

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