events

  • POOLCORP Launches Nationwide XTREME Days of Customer Appreciation Sales Event

    POOLCORP, the world’s largest wholesale distributor of swimming pool supplies, equipment and related outdoor living products, announced its XTREME Days of Customer Appreciation, an exclusive four-day sales event taking place July 16-19 at all SCP and Superior locations across North America. 

  • All Eyes On You

    Truck wraps, logo uniforms…pool companies have used these and other means to brand and promote their businesses for years. Here, a group of success-minded retailers offers six tested concepts that keep them visible and produce revenue. No. 6: Direct Marketing Brooke Rossi, retail general manager at Wilmington, Illinois-based DesRochers Backyard Pools & Spa stores, makes…