Skimmer has released a free ebook for pool professionals aiming to improve their marketing and elevate their business.
Pool pros are working toward a consensus on whether to include chemicals in their service pricing or to separate out that cost for clients.
By now, there’s a high probability you’ve joined a livestream video or two, whether on TikTok, Facebook, Instagram or another social media platform
Content marketing can be a powerful way to signal that your pool business is strong and professional without having a...
How gorilla marketing methods can pay dividends The average consumer is subjected to an estimated 365,0000 ads a year, or...
As pool professionals, online messaging and reaching your targeted audience can often be a deciding factor in landing new accounts. But do you know where your audience is and who is viewing your information?
Regardless of your feelings about Facebook, the social media platform continues to be a player in the marketing world. Many...
The strange connections that got one pool gal a free vac When Andrea Nannini of Port St. Lucie, Florida, won...
When Lake Air Pool Supply in Waco, Texas, received its first-ever Endless Pool for the showroom in April 2017, sales...
in the last two years, marketing on Facebook has become very sophisticated, and advertising there can be profitable when done...
