A few years ago, a friend who doesn’t work in the swimming pool industry called me about an ear infection she developed after using a backyard pool on Canada Day. “It was the first day the pool was open, ever,” she said. “They just finished construction. I don’t understand how this could happen.” Those of…
I haven’t been this excited about an issue of the magazine in awhile. This is our second iteration of what we’re calling our “Power Women” feature where we highlight some of the amazing women leaders in our industry. It was such a hit last year that we’ll probably do it every year until you beg…
Content marketing can be a powerful way to signal that your pool business is strong and professional without having a conversation. I’ve seen it myself; content marketing can bring you leads you may not have received otherwise. However, content marketing can mean different things to different business owners. What does good content marketing look like…
The Pool and Hot Tub Alliance is offering an on-demand pool and hot tub industry introduction course to help quickly onboard new team members. In this course, new employees from all levels and areas of a pool or hot tub business will learn how the industry works, everything from key definitions, safety, pool and hot…
Leslie’s, the largest direct-to-consumer brand in the U.S. pool and spa care industry, is urging consumers to stop using chlorinating tablets sold on Amazon and other third-party sellers under imported product brand names originating outside the U.S. These products do not bear the required Environmental Protection Agency label and could cause harm to swimmers, the…
This edition of PoolPro is a bit of a departure for us, as we’ve always featured a pool professional’s smiling face on our cover from the our At the Shop photo shoot. As you can see from this issue, we’ve tried something new. It’s been more than a year since I approached Terry Arko, content…
By Rachael Pritz, vice president, RB Retail & Service Solutions Software The business surge in 2020 due to COVID-19 caught most pool and spa service businesses by surprise, especially given that we were forced to operate much differently than in the past. Despite the challenges, savvy pool and spa professionals are embracing the opportunity to…