Every company has some version of MSP — marketing, sales and production — and it is an extremely valuable tool....
Let’s say you walk into an auto dealer to buy a new car. You find the model, color and features...
I was the general manager of a trades company for many years. Salespeople would come by the office on a...
Your accountant just called. “Bill, you lost $12,000 over the past few months. You better make some changes, or this...
Making sales presentations in the home of potential customers is a different environment compared to the customer coming to your...
In the last issue, Brett Lloyd Abbott, marketing strategist and president of MYM Austin in Austin, Texas, and Mike Logan,...
Most business owners in the pool and spa industry know, formally or informally, what their business goals are for every...
HASA, Inc., a leading provider of premium liquid sodium hypochlorite solutions for recreational, municipal and industrial water sanitization, announced several promotions intended to support the brand’s growth.
In the world of pool maintenance, Sabrina Salem has emerged as a groundbreaking figure who has shattered stereotypes to excel in various facets of the industry.
Marketing is the cornerstone of a successful business, yet many struggle not only with crafting effective strategies but also assessing their impact.
Choosing an approach to backyard sales can be tricky, especially when deciding who should initiate sales and who should close them.
A few pool service companies invest in paid marketing, and there are concerns about training and resources for technicians handling sales tasks.
