When Kelly Michael Skelton started in the industry, he didn’t know if he’d be staying for long, but he says...
To show off their best work, pool professionals can leverage short six- to 30-second videos on social media platforms like...
Everyone has Facebook on their phone — at least that’s what customers assume when they send a pool business a...
When a customer dreams up the perfect backyard oasis, supply shortages, delays and communication breakdowns usually aren’t part of the...
In the digital age, customers and pool professionals can interact in more ways than ever before. Website building, marketing and...
Today's consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.
Business owners who want to reach their customers on a more personal level have relied on drip marketing campaigns for many years now, but despite being a widely utilized practice, many newer business owners still don’t know what such a campaign entails, while others may not understand how to find the balance between direct marketing and direct badgering.