Web maintenance is a necessary, time-consuming task for pool professionals. When balancing other business priorities, website issues can go undetected...
Everyone has Facebook on their phone — at least that’s what customers assume when they send a pool business a...
Business owners who want to reach their customers on a more personal level have relied on drip marketing campaigns for many years now, but despite being a widely utilized practice, many newer business owners still don’t know what such a campaign entails, while others may not understand how to find the balance between direct marketing and direct badgering.
Today's consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.
Service-based pool companies often rely on contractors. Instead of having an employee clean pools and providing them with a vehicle,...
Matthew Scheppmann's experience in the backyard recreation industry provided a foothold when he started in the pool industry as a web developer with The Get Smart Group. Scheppmann loves nurturing client relationships and other industry professionals. He believes the pool industry contributes to overall wellness and recreation.
While the pandemic brought many industries to a screeching halt, the pool industry has seen an unprecedented boost in leads....
Marketing is the cornerstone of a successful business, yet many struggle not only with crafting effective strategies but also assessing their impact.
Rosenberger started in the pool industry as the general manager at Pennsylvania-based Fronheiser Pools, where he got to experience all...