events

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    The Big Show Roundup

    With major trade shows happening coast to coast, the early months of 2026 are packed with opportunities for pool pros to sharpen their skills and expand their networks. Whether you’re looking for certification courses, new product demos, hands-on technical sessions or simply a chance to reconnect with colleagues, these events deliver something for everyone. Consider this your roadmap to the season’s biggest industry gatherings.

  • POOLCORP Launches Nationwide XTREME Days of Customer Appreciation Sales Event

    POOLCORP, the world’s largest wholesale distributor of swimming pool supplies, equipment and related outdoor living products, announced its XTREME Days of Customer Appreciation, an exclusive four-day sales event taking place July 16-19 at all SCP and Superior locations across North America. 

  • All Eyes On You

    Truck wraps, logo uniforms…pool companies have used these and other means to brand and promote their businesses for years. Here, a group of success-minded retailers offers six tested concepts that keep them visible and produce revenue. No. 6: Direct Marketing Brooke Rossi, retail general manager at Wilmington, Illinois-based DesRochers Backyard Pools & Spa stores, makes…