Warming Up Cold Leads
The difference between a cold lead and a lost opportunity often comes down to timing, follow-up and strategic engagement.
Do You Know Why You’re Losing Money?
Your accountant just called. “Bill, you lost $12,000 over the past few months. You better make some changes, or this is going to be a really bad year.” You hang up the phone, feeling low and upset, thinking, “I’m paying this guy $200 an hour to tell me I’m losing money? I can look at…