• Filling the Gaps

    Snow, sleet and other seasonal slowdowns don’t mean business must halt, but companies hoping to generate offseason revenue often need to start planning well before…

  • Sharper Edge 

    Fluidra’s AquaLink EDGE is more than a new automation panel. The company says it’s the foundation for a broader next-generation pool technology platform built around…

  • The Chemistry Blame Game

    Anyone who has worked in pool service long enough has probably experienced it: A customer notices damage, staining or another issue and immediately assumes the…

  • The Social History of Swimming Pools

    Swimming pools are often discussed in terms of construction, maintenance or recreation, but to historian Jeff Wiltse, the social infrastructure is just as important.

  • Posting the Process

    When Danny Wang first started posting pool projects on Instagram nearly a decade ago, he wasn’t trying to become a social media personality. He was…

  • Who ‘Owns’ the Pool?

    Many pool problems don’t show up until six months or a year after construction, when accountability becomes harder to establish.  Builders are often reluctant to take…

  • Improve with Caution

    Retrofitting older pools with modern equipment, finishes or structural upgrades can create problems that don’t surface until months or years later. Builders say avoiding those…

  • The Backyard Boom

    For decades, Latham has helped shape the swimming pool industry, growing from a regional pool company into one of the world’s largest manufacturers of in-ground…

  • Monetize Your Customer List 

    You already have one of the most valuable marketing assets in your business — and there’s a good chance you’re not using it.

  • Sales Training is Like Sauerkraut

    How we view the world, and specifically our work, guides all our decisions and actions. It is only when our perspective changes that we can…

May/June 2026

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Poolpro

In this issue of PoolPro, we focus on growth — specifically, what happens when service companies move into construction. It’s a shift that changes the…
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Service

At the Shop

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The Pool Butler

Hospitality-minded service drives growth for Atlanta pool company

In the home services industry, reliability and professionalism often determine whether a customer makes a one-time call or builds a long-term relationship. For The Pool Butler, a Georgia-based pool service company, those qualities are not just goals — they are the foundation of the business.

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  • At the Shop

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    AquaBliss Pool Services

    In south Florida, there’s no easing into the pool business. Heat, humidity and constant use mean even small mistakes show up fast. AquaBliss Pool Services has grown steadily within that environment, expanding from a one-man route into a multicrew operation handling both residential and commercial work.

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