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Everyone has Facebook on their phone — at least that’s what customers assume when they send a pool business a Facebook message. Along with that presumption comes an expectation that pool pros will see the message and respond promptly — ideally within five minutes. This expectation is known in the marketing world as the five-minute rule and is a part...

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News and Notes with Megan Kendrick of PoolPro Magazine

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Edwards Pool Construction in Andover, Kansas, started using the Orenda Mobile App in spring of...

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