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Current Issue

Everyone has Facebook on their phone — at least that’s what customers assume when they send a pool business a Facebook message. Along with that presumption comes an expectation that pool pros will see the message and respond promptly — ideally within five minutes. This expectation is known in the marketing world as the five-minute rule and is a part...

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Latest News

October

News and Notes with Megan Kendrick of PoolPro Magazine

Water Care

With the industry-wide shortage of trichlor tablets, more pool professionals are left with little choice...

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Commercial

Part of being a pool service professional is to make customer recommendations that result in...

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