• Power Women

    Across the pool industry, leadership doesn’t always come with a title — it’s built over time through real-world experience, hard-earned credibility and doing things the…

  • The Fiberglass Factor

    Over the past decade, fiberglass pools have steadily gained market share, with adoption accelerating in recent years as homeowners, builders and service professionals recognize the…

  • The Art of the Ask

    It seems like you’re asked to provide a review nearly everywhere you visit. Leave the doctor’s office? You have a text before you’re even out…

  • Before You Build

    Before jumping into construction, there are a few factors pros should consider. The following questions can help you assess your readiness:

  • Sign on the Dotted Line

    Getting clients takes effort. Keeping them takes strategy. That’s why retention and encouraging clients to commit for the long term are such critical parts of…

  • School is in Session

    Whether your new pool customers are first-timers or previous owners, they’ve likely bought into at least one of the persistent myths of pool care: pools…

  • Smart Scheduling

    Intermatic is known in the electrical controls industry for lighting control and energy management solutions, and the company is expanding its portfolio with new connected…

  • Everyone’s in Sales

    I have rarely met a service tech who considered themself in “sales,” and I understand why; in their world, salespeople usually create problems, and techs…

  • ADA Reality Check

    Unlike fine wines, aging commercial pools don’t transition into a better version of themselves — unless owners and operators invest in upgrades, repairs and ADA…

  • From Worn Out to Welcoming

    When Vista Pools was contacted about a residential pool renovation in Tulsa, Oklahoma, the assignment initially appeared routine. The company handles a steady volume of…

March/April 2026

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March/April 2026

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Blue Whale Pool & Spa

The Texas-based pool company is building a business designed for life

Like many entrepreneurs in the pool industry, Jonah Gonzales started with a side gig — waiting tables, doing manual labor and playing music — just trying to make ends meet in south Texas. Everything changed when his neighbor and founder of AllPro Pools, Rick McKinney, showed him what was possible.

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