Marketing – PoolProMag.com

Face Value

Posted on November 1, 2019 by PoolPro

How much does Facebook factor into your marketing plan?By Kim Patterson Regardless of your feelings about Facebook, the social media platform continues to be a player in the marketing world. Many small-business owners feel it’s worthwhile to incorporate Facebook’s advertising features into their marketing strategy, while for others, promotional budgets

Posted in Current Issue, Departments, Marketing Facebook, Facebook marketing, Fiber Optic Center New Bedford, Method Agency, South Shore Gunite Pools & Spas Inc., Van Kirk & Sons Pools & Spas

Protecting Precious Lives

Posted on August 5, 2019 by PoolPro

A pool fence installed by Superior Pools of Southwest Florida. Owner Jon Krawczyk believes pool fences are the best way to prevent drowning. Why pool pros must lean into marketing safety equipment By Seraine Page A pool fence would have saved Joshua and Christian DeMello. In January 2010, the 13-month-old

Posted in Current Issue, Departments, Marketing drowning prevention, Just Against Children Drowning, Rossetti Enterprises, Superior Pools of Southwest Florida

Google It

Posted on June 10, 2019 by PoolPro

Claiming and managing your Google My Business listing is a critical part of lead generationBy Michelle L. Cramer Our tech-heavy culture has a tendency to turn nouns into verbs, not the least of which is ‘Google.’ As powerful as Google is, when it comes to customers finding your business listing

Posted in Current Issue, Departments, Marketing GMB, Google My Business, Manning Pool Service, The Get Smart Group, Vee Media

A Houzz Full of Leads

Posted on April 8, 2019 by PoolPro

Pool builders obtain qualified leads through their active Houzz business profilesBy Michelle L. Cramer If a backyard renovation is on the agenda, homeowners will look for pictures of completed projects to start brainstorming for their own. And with more than 40 million unique users a month, Houzz has become a

Posted in Departments, Marketing houzz, J.F.Y. pools, marketing on houzz, online marketing, Pool Environments

Promoting a Grand Opening

Posted on January 2, 2019 by PoolPro

Get customers old and new to your new store By Jim Raposa When you’re expanding, moving or opening a new location, the to-do list is long, but make sure to consider the promotion and marketing of your new or added store. Scott Clark of Spa & Sauna Company of Reno

Posted in Departments, Marketing direct mailing, email marketing, grand opening, marketing, promotion, retail store, social media marketing