Social Media That Sells
Social media is often the first impression a customer gets before ever reaching out.
Monetize Your Customer List
You already have one of the most valuable marketing assets in your business — and there’s a good chance you’re not using it.
Selling the Next Step
Marketing is incredibly important in the pool industry, and for service companies adding pool construction or other high-ticket offerings, the challenge isn’t just doing the work — it’s making sure customers understand the new service.
The Art of the Ask
It seems like you’re asked to provide a review nearly everywhere you visit. Leave the doctor’s office? You have a text before you’re even out the door, and then you get several more reminders. Order something online? Email follow-ups. Take an online class? At least a few nudges, with the promise that they’re anonymous.
The Subcontractor’s Playbook
Subcontractors and general contractors rely on each other to get work done — subcontractors help with specialized knowledge or extra support on a job, and contractors secure the projects and create work opportunities.
The Automation Advantage
Automation has become an integral part of our lives, yet its full potential in marketing is still emerging. For many in the pool industry, automation is becoming a valuable tool for efficiency, client care and sales growth.
Warming Up Cold Leads
The difference between a cold lead and a lost opportunity often comes down to timing, follow-up and strategic engagement.
Sweeten the Deal
There are many ways for a business to thank its clients and partners — from thank-you notes to discounts.
Prosper Through Partnerships
Pool partnerships promote growth and prosperity when done with poise and purpose. A partnership might mean an understanding based upon a handshake or a contract, but the underlying message is the same: “I trust your company, you trust mine, and we’re going to recommend each other to potential clients.”
Dripping with Professionalism
In the pool industry, everyone is equal when it comes to marketing and building a brand. Because most of the tools the largest companies use are also accessible to smaller operations. Even better — many of them are free.
Read to Lead
Read to Lead – Looking to breathe new life into your marketing strategy? These books may be the key.
Flattering First Impressions
No matter the size of a company or its marketing budget, one tool can level the playing field: testimonials. They offer a chance to put your best foot forward by inviting customers to provide feedback about your business practices, products and services. And perhaps the best part about them — they’re free.