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June 29, 2022
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Streamlining Customer Service
Responding quickly to homeowners about their pool service could be the difference between retaining customers or losing their business. “If...
Google has been a market leader in online advertising for years, and continues to crank out a plethora of tools...
In the digital age, customers and pool professionals can interact in more ways than ever before. Website building, marketing and...
Keep ’Em Coming Back
From slowed part production and raw material shortages to job market woes, pool and spa customers are experiencing an increase...
Everyone has Facebook on their phone — at least that’s what customers assume when they send a pool business a...
To show off their best work, pool professionals can leverage short six- to 30-second videos on social media platforms like...
Keeping Up (Web) Appearances
Web maintenance is a necessary, time-consuming task for pool professionals. When balancing other business priorities, website issues can go undetected...
While the pandemic brought many industries to a screeching halt, the pool industry has seen an unprecedented boost in leads....
Yay for Yard Signs
There are only so many ways to catch foot and motor traffic. Outside of full-size billboards, advertisement on service vehicles...
In a digitized world, pool companies have found value in digital billboards. Cavanaugh Pool, Spa & Patio in Madisonville, Kentucky,...
Budgeting for a marketing plan can be tedious for pool professionals, but as Ian Schatte, marketing coordinator of Manning Pool...
Twenty years ago, people found service providers through friends, neighbors or the community board at a local business. Those days...
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