Everyone has Facebook on their phone — at least that’s what customers assume when they send a pool business a...
To show off their best work, pool professionals can leverage short six- to 30-second videos on social media platforms like...
Web maintenance is a necessary, time-consuming task for pool professionals. When balancing other business priorities, website issues can go undetected...
While the pandemic brought many industries to a screeching halt, the pool industry has seen an unprecedented boost in leads....
There are only so many ways to catch foot and motor traffic. Outside of full-size billboards, advertisement on service vehicles...
In a digitized world, pool companies have found value in digital billboards. Cavanaugh Pool, Spa & Patio in Madisonville, Kentucky,...
Budgeting for a marketing plan can be tedious for pool professionals, but as Ian Schatte, marketing coordinator of Manning Pool...
Twenty years ago, people found service providers through friends, neighbors or the community board at a local business. Those days...
Regardless of your feelings about Facebook, the social media platform continues to be a player in the marketing world. Many...
A pool fence would have saved Joshua and Christian DeMello. In January 2010, the 13-month-old twins drowned when they escaped...
If a backyard renovation is on the agenda, homeowners will look for pictures of completed projects to start brainstorming for...
