Marketing – PoolProMag.com

Strategic Spending

Posted on March 2, 2020 by PoolPro

Marketing budgets require planning, flexibilityBy Wil Harrington Budgeting for a marketing plan can be tedious for pool professionals, but as Ian Schatte, marketing coordinator of Manning Pool Service in Houston, Texas, says, the best-laid plans require funding. Schatte prepares a quarterly budget for each department and a large umbrella budget

Posted in Current Issue, Departments, Marketing Broadly, Cavanaugh Pool Spa Patio, Manning Pool Service, marketing budget

Replacing Word-of-Mouth

Posted on January 2, 2020 by PoolPro

NextDoor profile for Honeyman Pools in Wichita, Kansas Evolution of organic advertising leads to mobile supremacy By Jared Raney Twenty years ago, people found service providers through friends, neighbors or the community board at a local business. Those days are long gone, replaced by social media and search engines. In

Posted in Departments, Marketing Biggest Little Pools, Honeyman Pools, marketing, Nextdoor, social media marketing, Swim Carefree, Thumbtack

Face Value

Posted on November 1, 2019 by PoolPro

How much does Facebook factor into your marketing plan?By Kim Patterson Regardless of your feelings about Facebook, the social media platform continues to be a player in the marketing world. Many small-business owners feel it’s worthwhile to incorporate Facebook’s advertising features into their marketing strategy, while for others, promotional budgets

Posted in Departments, Marketing Facebook, Facebook marketing, Fiber Optic Center New Bedford, Method Agency, South Shore Gunite Pools & Spas Inc., Van Kirk & Sons Pools & Spas

Protecting Precious Lives

Posted on August 5, 2019 by PoolPro

A pool fence installed by Superior Pools of Southwest Florida. Owner Jon Krawczyk believes pool fences are the best way to prevent drowning. Why pool pros must lean into marketing safety equipment By Seraine Page A pool fence would have saved Joshua and Christian DeMello. In January 2010, the 13-month-old

Posted in Departments, Marketing drowning prevention, Just Against Children Drowning, Rossetti Enterprises, Superior Pools of Southwest Florida

Google It

Posted on June 10, 2019 by PoolPro

Claiming and managing your Google My Business listing is a critical part of lead generationBy Michelle L. Cramer Our tech-heavy culture has a tendency to turn nouns into verbs, not the least of which is ‘Google.’ As powerful as Google is, when it comes to customers finding your business listing

Posted in Departments, Marketing GMB, Google My Business, Manning Pool Service, The Get Smart Group, Vee Media