Marketing – PoolProMag.com

Google It

Posted on June 10, 2019 by PoolPro

Claiming and managing your Google My Business listing is a critical part of lead generationBy Michelle L. Cramer Our tech-heavy culture has a tendency to turn nouns into verbs, not the least of which is ‘Google.’ As powerful as Google is, when it comes to customers finding your business listing

Posted in Current Issue, Departments, Marketing GMB, Google My Business, Manning Pool Service, The Get Smart Group, Vee Media

A Houzz Full of Leads

Posted on April 8, 2019 by PoolPro

Pool builders obtain qualified leads through their active Houzz business profilesBy Michelle L. Cramer If a backyard renovation is on the agenda, homeowners will look for pictures of completed projects to start brainstorming for their own. And with more than 40 million unique users a month, Houzz has become a

Posted in Departments, Marketing houzz, J.F.Y. pools, marketing on houzz, online marketing, Pool Environments

Promoting a Grand Opening

Posted on January 2, 2019 by PoolPro

Get customers old and new to your new store By Jim Raposa When you’re expanding, moving or opening a new location, the to-do list is long, but make sure to consider the promotion and marketing of your new or added store. Scott Clark of Spa & Sauna Company of Reno

Posted in Departments, Marketing direct mailing, email marketing, grand opening, marketing, promotion, retail store, social media marketing

Make ’Em Yelp

Posted on October 30, 2018 by PoolPro

Getting positive reviews and more leads with Yelp By Michelle L. Cramer More than 70 percent of the leads generated for Patriot Pool & Spa of Austin, Texas, come from Yelp, company president Hal Denbar, says. Genna Gold, senior manager of business outreach for Yelp, says 2018’s second-quarter analysis shows

Posted in Departments, Marketing brothers pool service & repair, business marketing, collective inbound, marketing on yelp, patriot pool & spa, we sprout solutions, yelp

Ad Design Tips for Pool Pros

Posted on September 4, 2018 by PoolPro

By Mike Tinz, vice president of franchise sales for Money Mailer It is important to make a splash with consumers by developing creative ads to draw in business, and direct mail campaigns are still an effective avenue. In 2017, direct mail ads generated a response rate of 5.1 percent, compared

Posted in Departments, Marketing, Web Exclusive advertising, direct mail, direct marketing, marketing tips, money mailer, pool professionals