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September 28, 2020
Don’t Let Soil Spoil Your Pool Project
We Tried It: The AquaVac 650
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In a digitized world, pool companies have found value in digital billboards. Cavanaugh Pool, Spa & Patio in Madisonville, Kentucky,...
Budgeting for a marketing plan can be tedious for pool professionals, but as Ian Schatte, marketing coordinator of Manning Pool...
Twenty years ago, people found service providers through friends, neighbors or the community board at a local business. Those days...
Regardless of your feelings about Facebook, the social media platform continues to be a player in the marketing world. Many...
Protecting Precious Lives
A pool fence would have saved Joshua and Christian DeMello. In January 2010, the 13-month-old twins drowned when they escaped...
Our tech-heavy culture has a tendency to turn nouns into verbs, not the least of which is ‘Google.’ As powerful...
A Houzz Full of Leads
If a backyard renovation is on the agenda, homeowners will look for pictures of completed projects to start brainstorming for...
Promoting a Grand Opening
When you’re expanding, moving or opening a new location, the to-do list is long, but make sure to consider the...
Make ’Em Yelp
More than 70 percent of the leads generated for Patriot Pool & Spa of Austin, Texas, come from Yelp, company...
Ad Design Tips for Pool Pros
By Mike Tinz, vice president of franchise sales for Money Mailer It is important to make a splash with consumers...
Linked Up Through LinkedIn
In the world of social media marketing, LinkedIn may get nothing more than a passing glance from your company. After...
Just Hit Record
When Lake Air Pool Supply in Waco, Texas, received its first-ever Endless Pool for the showroom in April 2017, sales...
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