Marketing – PoolProMag.com

Promoting a Grand Opening

Posted on January 2, 2019 by PoolPro

Get customers old and new to your new store By Jim Raposa When you’re expanding, moving or opening a new location, the to-do list is long, but make sure to consider the promotion and marketing of your new or added store. Scott Clark of Spa & Sauna Company of Reno

Posted in Current Issue, Departments, Marketing direct mailing, email marketing, grand opening, marketing, promotion, retail store, social media marketing

Make ’Em Yelp

Posted on October 30, 2018 by PoolPro

Getting positive reviews and more leads with Yelp By Michelle L. Cramer More than 70 percent of the leads generated for Patriot Pool & Spa of Austin, Texas, come from Yelp, company president Hal Denbar, says. Genna Gold, senior manager of business outreach for Yelp, says 2018’s second-quarter analysis shows

Posted in Current Issue, Departments, Marketing brothers pool service & repair, business marketing, collective inbound, marketing on yelp, patriot pool & spa, we sprout solutions, yelp

Ad Design Tips for Pool Pros

Posted on September 4, 2018 by PoolPro

By Mike Tinz, vice president of franchise sales for Money Mailer It is important to make a splash with consumers by developing creative ads to draw in business, and direct mail campaigns are still an effective avenue. In 2017, direct mail ads generated a response rate of 5.1 percent, compared

Posted in Departments, Marketing, Web Exclusive advertising, direct mail, direct marketing, marketing tips, money mailer, pool professionals

Linked Up Through LinkedIn

Posted on August 7, 2018 by PoolPro

The social media networking tool is a great way to find leads, not just jobs By Michelle L. Cramer In the world of social media marketing, LinkedIn may get nothing more than a passing glance from your company. After all, LinkedIn is about finding a job, and you already have

Posted in Departments, Marketing lead generation, linkedin, Morehead Pools, Platinum Poolcare, social media marketing

Just Hit Record

Posted on May 2, 2018 by PoolPro

Using Facebook Live as an effective marketing tool By Michelle L. Cramer When Lake Air Pool Supply in Waco, Texas, received its first-ever Endless Pool for the showroom in April 2017, sales manager Ryan Jordan went live on the company’s Facebook page as they unloaded it from the truck. That

Posted in Departments, Marketing Facebook, Facebook Live, marketing, social media, video