Christine Schaffran

Joined May 9, 2025

Articles 12

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Lo Tienen Cubierto

By Christine Schaffran
A medida que las cubiertas para piscinas han evolucionado para acentuar el estilo de la piscina, conservar energía y mantener a los bañistas seguros, también se han vuelto más sofisticadas y, algunos dirían, más complicadas de instalar. Por eso muchas personas profesionales de la industria están recurriendo a empresas especializadas en la instalación de cubiertas.

A Method to Your Meetings

By Christine Schaffran
While they are meant to share information, encourage collaboration and build morale, few meetings prompt excitement.  To combat the feelings of dread or discomfort that typically accompany these events, it’s time to dissect your template and inject some productivity into these sessions.

Cal Plastering Co.

By Christine Schaffran
Jay Eaton didn’t know much about pools when he started in the business. In a tale as old as time, Eaton’s father-in-law, Gordon Schmeiser, began a pool store and commercial chemical service company in 1974. Eaton had just gotten engaged to Schmeiser’s daughter, Barbara. 
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Primeras Impresiones Favorecedoras

By Christine Schaffran
Sin importar el tamaño de una empresa o su presupuesto de marketing, hay una herramienta que puede nivelar el campo de juego: los testimonios. Ofrecen una oportunidad de mostrar lo mejor de uno mismo al invitar a las personas clientes a que den su opinión sobre las prácticas, productos y servicios de su empresa. Y lo mejor de todo es que son gratuitos.

Flattering First Impressions

By Christine Schaffran
No matter the size of a company or its marketing budget, one tool can level the playing field: testimonials. They offer a chance to put your best foot forward by inviting customers to provide feedback about your business practices, products and services. And perhaps the best part about them — they’re free. 

The Heart of Haviland

By Christine Schaffran
For a company that’s been manufacturing chemicals for 90 years, one might expect the secret sauce to be in the formulas Haviland Enterprises churns out in its pool and spa water treatment and stain removal products. But those who know better realize it’s the people who continue to propel the company’s success.