In-season, Offseason planning
Peak season has a way of consuming every hour. But to stay profitable year-round — and enter spring in a stronger position — companies need to already be thinking ahead instead of just surviving the rush.
Sharper Edge
Fluidra’s AquaLink EDGE is more than a new automation panel. The company says it’s the foundation for a broader next-generation pool technology platform built around connected equipment, predictive service and a more modern pool ownership experience.
The Chemistry Blame Game
Anyone who has worked in pool service long enough has probably experienced it: A customer notices damage, staining or another issue and immediately assumes the water chemistry is to blame — and that the service company is responsible.
The Social History of Swimming Pools
Swimming pools are often discussed in terms of construction, maintenance or recreation, but to historian Jeff Wiltse, the social infrastructure is just as important.
Who ‘Owns’ the Pool?
Many pool problems don’t show up until six months or a year after construction, when accountability becomes harder to establish.
Builders are often reluctant to take responsibility, Broswell says, whether because of time constraints, liability concerns or fear their insurance premiums could increase.
Improve with Caution
Retrofitting older pools with modern equipment, finishes or structural upgrades can create problems that don’t surface until months or years later. Builders say avoiding those failures starts with asking better questions, thoroughly evaluating existing conditions and knowing when a partial upgrade simply isn’t worth the risk.
Permits Hanging You Up?
Permits can either keep a project moving — or bring it to a standstill.
Social Media That Sells
Social media is often the first impression a customer gets before ever reaching out.
The Backyard Boom
For decades, Latham has helped shape the swimming pool industry, growing from a regional pool company into one of the world’s largest manufacturers of in-ground residential pools and backyard products. As the company marks its 70th anniversary, the milestone offers a chance to look at not only its evolution but also how the role of the backyard pool has changed alongside American homeowners.
Monetize Your Customer List
You already have one of the most valuable marketing assets in your business — and there’s a good chance you’re not using it.
Sales Training is Like Sauerkraut
How we view the world, and specifically our work, guides all our decisions and actions. It is only when our perspective changes that we can change. Perspective is everything.
What products or categories are always worth buying early versus ones you wait on? Why?
What products or categories are always worth buying early versus ones you wait on? Why?