For many pool professionals, Memorial Day marks the point when the season shifts. Demand accelerates and the pace of day-to-day work changes almost overnight. At the same time, May is Water Safety Month, which should be a reminder that as activity increases, so does the responsibility that comes with it.
Every successful builder was once a rookie: planning one pool, then another and another, while growing their business. Today’s inexperienced builders face the same challenges in an even more competitive and technologically driven industry.
Marketing is incredibly important in the pool industry, and for service companies adding pool construction or other high-ticket offerings, the challenge isn’t just doing the work — it’s making sure customers understand the new service.
Homeowners often choose vinyl pools because of their built-in advantages: affordable cost, quicker installation and low maintenance. To protect these liners, customers need to care for them properly and their service company needs to stay on top of things over the years.
Finding a new customer is 5%-225% more expensive than keeping an existing one, according to marketing experts. For pool service providers, especially those operating on slim margins, that’s a strong incentive to keep current clients around.
Chemical exposure, vehicle accidents, wildlife and dangerous weather are just some of the hazards field techs may face on the job.
Not all heroes wear capes; some come armed with chlorine and a toolbox.
When a commercial pool needs saving after it unexpectedly fails inspection or equipment breaks hours before opening, the difference between a quick fix and a shutdown can depend on the service company maintaining it.
When pool water chemistry and circulation break down, it’s not as simple as adding a few gallons of chlorine. Taking a pool from green to clean can require multiple visits and the right combination of chemicals, filtration and time.
After more than five decades of leadership, Bill Kent is stepping away as CEO at Team Horner — but not from the industry he’s spent a lifetime building.
What are the most common “trigger moments” that turn a DIY owner into a paying service customer?
Latham Group Inc. marked its 70th anniversary and fifth year as a publicly traded company by ringing the opening bell at the Nasdaq MarketSite in Times Square on April 6.
Credibility in the pool service industry is earned, not automatic. The women featured in this issue exemplify that truth.