Steve Hasenmueller

Joined May 9, 2025

Articles 10

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Break the Law

By Steve Hasenmueller
We started this article series by challenging ourselves with a question: In this $23 billion global industry, why do sales growth and career development often seem to flatline or end in burnout? Over the past year, we’ve focused on uncovering and removing the barriers that keep many people stuck in what marketing expert and author Seth Godin calls “90% below average.”

Everyone’s in Sales

By Steve Hasenmueller
I have rarely met a service tech who considered themself in “sales,” and I understand why; in their world, salespeople usually create problems, and techs fix them. Sales and service are different skills, but thinking of them as completely separate is a mistake and a missed opportunity for both the technician and your pool company. 

The Physics of Sales and Service 

By Steve Hasenmueller
It can be easy to think physics has nothing to do with running a pool business, but the three rules of physics show why we might be struggling with our effectiveness — whether in sales, customer communication, service quality or team efficiency. 

Mindset Shift

By Steve Hasenmueller
Almost every key concept discussed — like motivation from the last article in this series — triggers an affirmative head nod, an agreement that, yes, of course, this is important. Acknowledgment isn’t the goal; the objective is to generate an ultraawareness of these concepts that motivates us to practice, train and embody them.

Mastering Motivation

By Steve Hasenmueller
Aspects of personal and professional achievement, which I call Key Concepts, are essential to driving effective behavior in work and life. These concepts are connected; it’s never just one thing. 

Charting the Course

By Steve Hasenmueller
Just about everyone has hopes, dreams or goals — whatever word you want to use — something short or long term they want to accomplish. If they are not written down, they’re actually a wish instead of a goal. There is magic in writing goals down, as well as research that supports the difference in accomplishment between written and unwritten.

Rethinking the Sales Role

By Steve Hasenmueller
As the industry has flourished with increased demand, so has manufacturing and accessories. However, one important aspect that hasn’t evolved is the sales role. Sales development is skill development. The sales career needs a higher level of expectation and opportunity.