Departments

  • The Art of the Ask

    It seems like youโ€™re asked to provide a review nearly everywhere you visit. Leave the doctorโ€™s office? You have a text before youโ€™re even out the door, and then you get several more reminders. Order something online? Email follow-ups. Take an online class? At least a few nudges, with the promise that theyโ€™re anonymous.

  • School is in Session

    Whether your new pool customers are first-timers or previous owners, theyโ€™ve likely bought into at least one of the persistent myths of pool care: pools only need minimal maintenance, more chemicals mean a cleaner pool or clear water means clean water. And, of course, many believe they only need maintenance when thereโ€™s a problem.

  • From Worn Out to Welcoming

    When Vista Pools was contacted about a residential pool renovation in Tulsa, Oklahoma, the assignment initially appeared routine. The company handles a steady volume of remodels alongside new construction, and the request fit that profile. Once owner Scott Bakkala arrived on-site, however, he learned the pool served the Tulsa Girlsโ€™ Home, a nonprofit that provides residential care for girls in foster care.

  • When the Grid Goes Dark

    Whether driven by hurricanes, heat waves, winter storms or an aging electrical grid, outages are a recurring stress test for pool pros. While power loss itself is unavoidable, the damage that often follows is not. What separates a manageable disruption from cracked equipment, fried electronics, green water and customer fallout is how outages are handled before they occur, while systems are offline and, most critically, when power returns.