Departments

  • The Art of the Ask

    It seems like you’re asked to provide a review nearly everywhere you visit. Leave the doctor’s office? You have a text before you’re even out the door, and then you get several more reminders. Order something online? Email follow-ups. Take an online class? At least a few nudges, with the promise that they’re anonymous.

  • School is in Session

    Whether your new pool customers are first-timers or previous owners, they’ve likely bought into at least one of the persistent myths of pool care: pools only need minimal maintenance, more chemicals mean a cleaner pool or clear water means clean water. And, of course, many believe they only need maintenance when there’s a problem.

  • Everyone’s in Sales

    I have rarely met a service tech who considered themself in “sales,” and I understand why; in their world, salespeople usually create problems, and techs fix them. Sales and service are different skills, but thinking of them as completely separate is a mistake and a missed opportunity for both the technician and your pool company. 

  • From Worn Out to Welcoming

    When Vista Pools was contacted about a residential pool renovation in Tulsa, Oklahoma, the assignment initially appeared routine. The company handles a steady volume of remodels alongside new construction, and the request fit that profile. Once owner Scott Bakkala arrived on-site, however, he learned the pool served the Tulsa Girls’ Home, a nonprofit that provides residential care for girls in foster care.

  • When the Grid Goes Dark

    Whether driven by hurricanes, heat waves, winter storms or an aging electrical grid, outages are a recurring stress test for pool pros. While power loss itself is unavoidable, the damage that often follows is not. What separates a manageable disruption from cracked equipment, fried electronics, green water and customer fallout is how outages are handled before they occur, while systems are offline and, most critically, when power returns.

  • Plaster matters more than ever

    This is our annual plaster edition of PoolPro. Since I started attending the National Plasterers Council Conference in 2019, the world of pool finishes has evolved quickly — from new additives and cement formulations to shifting opinions on start-up methods. Even if you aren’t a plasterer, builders and servicers are deeply affected by the quality of a surface, so it’s worth staying up-to-date.