From DIY to Done Right
For pool service professionals, understanding why homeowners choose, or resist, professional maintenance is just as critical as delivering clean water.
Bethany Branscum
Joined February 22, 2023
Articles 110
Adaptive Circulation
For years, the pool industry has improved energy efficiency through variable-speed pumps. But as pool setups grow more complex — with heaters, water features, cleaning systems and shifting hydraulic conditions — maintaining consistent circulation often still requires manual adjustment.
The Pool Butler
In the home services industry, reliability and professionalism often determine whether a customer makes a one-time call or builds a long-term relationship. For The Pool Butler, a Georgia-based pool service company, those qualities are not just goals — they are the foundation of the business.
Aqua Master Pool & Spa Services
Para Julio y Jessica Leija, matrimonio y socios en Aqua Master Pool & Spa Services, el negocio no comenzó con un plan estructurado, sino con perseverancia.
Ramos Pool & Spa
Cuando Ángel Ramos comenzó a acompañar a su padre, Fernando, a los trabajos de piscinas a los 12 años, pensó que solo estaba ayudando y ganando algo de dinero los fines de semana, pero más adelante se dio cuenta de que estaba construyendo una carrera. Hoy, el equipo de padre e hijo detrás de Ramos Pool & Spa, en Lakeside, California, se acerca al décimo aniversario de la empresa.
Power Women
Across the pool industry, leadership doesn’t always come with a title — it’s built over time through real-world experience, hard-earned credibility and doing things the right way. This year’s Power Women represent every corner of the profession, from builders and service leaders to advocates and educators. Each has carved out a path while helping elevate the people around her, proving that the future of the industry is being shaped by women with both purposeful vision and boots-on-the-ground experience.
Power Women: Averi Edwards
For Averi Edwards, the pool industry was simply part of the background as she grew up — something her dad did while she was busy figuring out where she wanted to go. “Throughout my childhood and teen years, the thought of working for him or with or around swimming pools never crossed my mind,” she says.
Power Women: Julie Kazdin
Julie Kazdin has never known a life without pools. Born into a family business on the East End of Long Island, she grew up surrounded by the rhythms of the industry her parents helped build. Her mother and father founded Kazdin Pools & Spas in 1974, years before she was born, and from the start, it was a true family operation. “They joked that the accountant used to feed me peas while he was doing his work,” Kazdin says.
Power Women: Sam Folaron
From the time Sam Folaron was 12, she knew the pool industry was where she belonged. What started as a summer job in a retail pool store became an influential education in business, leadership and what was possible for a woman willing to learn every side of the trade.
Power Women: Kelly Collins
Like many women who find themselves in leadership roles in aquatics, Kelly Collins started in the industry alongside her husband and the company he built.
Power Women: Danielle Bahr
Before becoming director of the Swimming Pool Pro Alliance, Danielle Bahr was still deciding what she wanted her future to look like. “I was doing hair and doing all the other things, just trying to figure out what I was going to do with my life,” she says. But the pool industry was never far from her story.
Blue Whale Pool & Spa
Like many entrepreneurs in the pool industry, Jonah Gonzales started with a side gig — waiting tables, doing manual labor and playing music — just trying to make ends meet in south Texas.