The Social History of Swimming Pools
Swimming pools are often discussed in terms of construction, maintenance or recreation, but to historian Jeff Wiltse, the social infrastructure is just as important.
Julie Unger
Joined August 23, 2022
Articles 28
Monetize Your Customer List
You already have one of the most valuable marketing assets in your business — and there’s a good chance you’re not using it.
Selling the Next Step
Marketing is incredibly important in the pool industry, and for service companies adding pool construction or other high-ticket offerings, the challenge isn’t just doing the work — it’s making sure customers understand the new service.
Winning Over Commercial Clients
Not all heroes wear capes; some come armed with chlorine and a toolbox.
When a commercial pool needs saving after it unexpectedly fails inspection or equipment breaks hours before opening, the difference between a quick fix and a shutdown can depend on the service company maintaining it.
Clean Away the Green
When pool water chemistry and circulation break down, it’s not as simple as adding a few gallons of chlorine. Taking a pool from green to clean can require multiple visits and the right combination of chemicals, filtration and time.
El manual del subcontratista
Los subcontratistas y los contratistas generales dependen unos de otros para sacar adelante los proyectos: los subcontratistas aportan conocimientos especializados o apoyo adicional en obra, mientras que los contratistas aseguran los proyectos y generan oportunidades de trabajo.
The Art of the Ask
It seems like you’re asked to provide a review nearly everywhere you visit. Leave the doctor’s office? You have a text before you’re even out the door, and then you get several more reminders. Order something online? Email follow-ups. Take an online class? At least a few nudges, with the promise that they’re anonymous.
Sign on the Dotted Line
Getting clients takes effort. Keeping them takes strategy. That’s why retention and encouraging clients to commit for the long term are such critical parts of running a sustainable pool business.
The Subcontractor’s Playbook
Subcontractors and general contractors rely on each other to get work done — subcontractors help with specialized knowledge or extra support on a job, and contractors secure the projects and create work opportunities.
Lost in Translation
Even with translation tools at our fingertips, nuances can still get lost on the jobsite. So how do companies bridge the gap between different languages and cultures? Across the industry, leaders say the answer lies in clarity, consistency and a willingness to meet people where they are.
Big Benefits
When it comes to salt chlorination, bigger is better — at least when comparing multiple smaller units to one larger, more efficient system. That’s where the new Jandy TruClear XL Salt Chlorinator comes in.
Constructive Coaching
Just hearing “performance review” can send a shudder down an employee’s spine. Many worry about unattainable expectations or wonder if their job is on the line. Employers, on the other hand, often picture piles of paperwork, endless meetings and lost productivity.