Julie Unger

Joined August 23, 2022

Articles 26

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Selling the Next Step

By Julie Unger
Marketing is incredibly important in the pool industry, and for service companies adding pool construction or other high-ticket offerings, the challenge isn’t just doing the work — it’s making sure customers understand the new service.
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Winning Over Commercial Clients  

By Julie Unger
Not all heroes wear capes; some come armed with chlorine and a toolbox. When a commercial pool needs saving after it unexpectedly fails inspection or equipment breaks hours before opening, the difference between a quick fix and a shutdown can depend on the service company maintaining it.
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Clean Away the Green

By Julie Unger
When pool water chemistry and circulation break down, it’s not as simple as adding a few gallons of chlorine. Taking a pool from green to clean can require multiple visits and the right combination of chemicals, filtration and time.

The Art of the Ask

By Julie Unger
It seems like you’re asked to provide a review nearly everywhere you visit. Leave the doctor’s office? You have a text before you’re even out the door, and then you get several more reminders. Order something online? Email follow-ups. Take an online class? At least a few nudges, with the promise that they’re anonymous.

Sign on the Dotted Line

By Julie Unger
Getting clients takes effort. Keeping them takes strategy. That’s why retention and encouraging clients to commit for the long term are such critical parts of running a sustainable pool business. 

The Subcontractor’s Playbook

By Julie Unger
Subcontractors and general contractors rely on each other to get work done — subcontractors help with specialized knowledge or extra support on a job, and contractors secure the projects and create work opportunities.

Lost in Translation

By Julie Unger
Even with translation tools at our fingertips, nuances can still get lost on the jobsite. So how do companies bridge the gap between different languages and cultures? Across the industry, leaders say the answer lies in clarity, consistency and a willingness to meet people where they are.

Big Benefits 

By Julie Unger
When it comes to salt chlorination, bigger is better — at least when comparing multiple smaller units to one larger, more efficient system. That’s where the new Jandy TruClear XL Salt Chlorinator comes in.

Constructive Coaching

By Julie Unger
Just hearing “performance review” can send a shudder down an employee’s spine. Many worry about unattainable expectations or wonder if their job is on the line. Employers, on the other hand, often picture piles of paperwork, endless meetings and lost productivity.

The Automation Advantage

By Julie Unger
Automation has become an integral part of our lives, yet its full potential in marketing is still emerging. For many in the pool industry, automation is becoming a valuable tool for efficiency, client care and sales growth.

Built to Last

By Julie Unger
Reaching a centennial is a rare milestone — one achieved by less than half a percent of all companies, says Stuart Baker, Hayward’s vice president of global strategy and business development. And yet, Hayward has done just that.