This is Marketing: You Can’t Be Seen Until You Learn to See
By Seth Godin
Godin emphasizes empathy, connection and trust over traditional marketing tactics. He argues effective marketing solves people’s problems by helping them become who they want to be instead of merely promoting products. Godin shares insights on building relationships with target audiences, positioning offerings and creating stories that resonate emotionally. His advice applies to businesses of all sizes and focuses on doing work that matters for those who care.
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
By Marcus Sheridan
Well-known in the pool and spa industry, you have likely heard about this book. Sheridan, the founder of River Pools in Warsaw, Virginia, shares tales of what his company did to survive the recession. Sheridan now travels the country as a nationally recognized speaker on marketing and sales.
Building a StoryBrand: Clarify Your Message So Customers Will Listen
By Donald Miller
Miller teaches businesses how to clarify their marketing using seven universal storytelling elements to better connect with customers. The StoryBrand process simplifies communication to help businesses clearly convey the value of their products or services, resulting in stronger customer engagement and growth. Once you finish this book, check out Miller’s follow-up, “Marketing Made Simple: A Step-By-Step StoryBrand Guide for Any Business.”
The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in the Age of Digital Media
By Seth Price and Barry Feldman
Don’t want to be in your store’s latest Instagram post? Does the thought of putting yourself in your commercial make you nervous? This book is for you. A small business can no longer be faceless: Whether it’s you or your staff, customers want to see the humans behind the products they buy.
The Tipping Point: How Little Things Can Make a Big Difference
By Malcolm Gladwell
If you aren’t familiar with Gladwell, the time has come. Author of several best-selling books and host of the podcast “Revisionist History,” The New Yorker writer explores why certain products and trends take off — and helps you rethink selling. Also check out his book “Outliers,” which explores the question: What makes high-achievers different?
Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide
By John Jantsch
Jantsch offers a practical, step-by-step marketing system specifically designed for small businesses. Drawing on over 20 years of experience, it provides simple, affordable and effective marketing strategies that are easy to implement while focusing on actionable tools and tactics that help small business owners grow and sustain their businesses.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By Ann Handley
Looking for a guide to creating high-quality content that attracts and retains customers? Handley provides practical advice and strategies for effective content creation, applicable across websites, blogs, emails and social media platforms. Whether you’re part of a large brand or a solo entrepreneur, this book offers actionable insights to help improve your online communication and create compelling content.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
By Allan Dib
Sometimes you need to keep it simple. This book helps entrepreneurs, whether new or experienced, design a personalized marketing plan to attract new customers, maximize profits and outshine competitors. Dib offers practical advice on how to close sales without being pushy, avoid big-business marketing mistakes and achieve great results on a small budget using direct response marketing techniques.
