Michelle Cramer

Joined April 23, 2020

Articles 89

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Expandiéndose al Servicio de Limpieza de Azulejos

By Michelle Cramer
Expandirse al servicio de limpieza de azulejos en piscinas puede ser muy rentable para tu negocio — después de todo, la acumulación de calcio y suciedad en los azulejos es inevitable con el tiempo — pero no todas las empresas de piscinas cuentan con las habilidades y herramientas necesarias para limpiarlos correctamente y evitar daños. Es fundamental primero aprender de expertos con experiencia comprobada.
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Layers of Safety

By Michelle Cramer
Frank Disher, owner of Poolwerx Keller in North Richland Hills, Texas, observed a “throwing up of hands” among pool service professionals throughout his career when it came to the topic of drowning prevention. He attributes that to a frustration within the industry because, regardless of a pool company’s preventative measures, it could still be held…

Conserving Water

By Michelle Cramer
Arizona Pool Water Recycling A division of Ward’s Pool Service and Supply, Inc., Phoenix, Arizona Since 2002, Ward’s has been providing pool service and repairs to the Phoenix metro and East Valley areas. Owner Steven Ward believes in providing the best to his customers through continued education. “Water conservation is a continually growing concern in…

Bound by Integrity

By Michelle Cramer
In 1990, when Erik Eikevik was 9 years old, his father sent him to help Gary Kaplan work on a pool. “I remember as a child my dad says, ‘You’re gonna go with this guy you’ve never met [and learn about pools],’ ” Erik recalls of how his father introduced him to the family pool…

Skipping the Drain

By Michelle Cramer
Bruce Wettstein says he’s always understood quality water. A pool builder since 1995, Wettstein recalls how he drained his own pool every other year, only to feel like he was being irresponsible with a valuable resource. “I just watched 22,000 gallons of water go down the drain,” he says, “and then I’d buy another 22,000…

Western Show Returns After Shutdown

By Michelle Cramer
The Western Pool Show has been a reliable industry event since 1975, starting with a few trade and service pros sitting at a table. It grew from there, says event director Eric Neilson, and for nearly 30 years has been held in Long Beach, California. A nonprofit organization, the show is run by volunteers. The…
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Rapid-Fire Growth

By Michelle Cramer
When Amy Morgan saw that Boost by Jobber was offering grants for home service entrepreneurs, she checked to see if the company she co-owners with her husband, Cody, would qualify. Indeed it did, and Amy submitted Pit Stop Pool Service in Cypress, Texas, as a contender. “I said ‘Well, why not – let’s apply. Somebody…

Keep Talking

By Michelle Cramer
Everyone has Facebook on their phone — at least that’s what customers assume when they send a pool business a Facebook message. Along with that presumption comes an expectation that pool pros will see the message and respond promptly — ideally within five minutes. This expectation is known in the marketing world as the five-minute…

The Modern Pool Service Industry

By Michelle Cramer
After almost two years of utter COVID chaos in the world, it’s time to look beyond the pandemic toward the future for the pool service industry. “Pool service is pretty resilient, no matter the conditions,” says David Hawes, president and CEO of H&H Pools in Dublin, California. Growth, he adds, is inevitable over the next…

Deep Freeze

By Michelle Cramer
This year, Texas got cold — really cold. It’s been 72 years since the Dallas area saw minus 2 degrees like it did in February, when winter storm Uri hit North America. Texas residents were slammed, and the state was unprepared. “The storm was the worst to hit Texas in decades,” says Scott Waldo, president…