Michelle Cramer

Joined April 23, 2020

Articles 89

Rate of Return

By Michelle Cramer
Brett Lloyd Abbott, president of MYM Austin, Inc., a marketing firm geared toward pool builders, focuses exclusively on pools in order to garner better marketing results for his clients. “We’re selling a product that most people would deeply emotionally love to have,” he says. “You don’t have to do a whole lot more than show…

The Man Behind the Moniker

By Michelle Cramer
Tom Cucinotta never could have envisioned the popularity that came with winning the 2012 Pleatco Perfect PoolGuy award. For the owner of Cucinotta Pool Service in Lake Worth, Fla., it’s been an influx of recognition both in face and name: magazine and radio interviews, and speaking engagements. It started 16 years ago when Cucinotta and…

Marketing Revamp

By Michelle Cramer
Flashback: 2008. Recession hit, and the banks and market collapse under the weight. River Pools & Spas co-owner Marcus Sheridan says his business lost 80 percent of its market because “homeowners just couldn’t get loans. No one had equity due to the housing crash. In an industry where literally anyone could get a loan for…

Selling Pool Routes

By Michelle Cramer
Sometimes, life gets in the way. Things change and you have to adapt. Growth happens and you have to make room. • Sometimes, you need to sell some of your pool routes. • Whether motivated by retirement, a shift in your business focus or an unexpected illness, there may come a time when you’ll need…

Road Rules

By Michelle Cramer
Whether you’re just starting out or looking to grow your market share, purchasing a service route from another pool business can be a relatively quick way to bolster your customer base — and there are several benefits to acquiring an established service route. The Investment If you have the desire to purchase a pool route,…