
Sam Pizzo’s career in the pool industry has spanned residential and commercial construction, design and sales — all experiences that laid the foundation for starting his own company. He began in residential construction supervision, gaining hands-on experience managing builds and learning what it takes to deliver a quality backyard project. From there, he transitioned to commercial projects, tackling the complexities of large-scale pools before ultimately returning to the residential market, where his passion for design and client collaboration took root. That combination of technical expertise and creativity gave him the confidence to launch Avree Custom Pools, a company that has steadily grown its reputation for quality and design.
“There’s nothing like walking into a blank backyard and walking out months later with a space that completely changes how a family spends time together,” Pizzo says. The artistic freedom of designing beautiful yet functional spaces — and the opportunity to work with clients from start to finish — continues to drive him.
In Avree’s fourth year the company was named one of the Top 50 Builders in the nation. For Pizzo, the recognition represented the hard work, long hours and commitment to quality that his team had poured into building something from scratch.
Pizzo wore every hat in the early days of his business — sales, design, project management, customer service — while working to build a reputation from the ground up. “There were moments of uncertainty,” Pizzo says, “but I leaned on my experience, stayed focused on quality and surrounded myself with a team that shared the same values.” That helped Avree grow quickly through word of mouth and establish itself as a trusted name in its market.
Pizzo’s goal is to continue developing a company that sets the standard for quality, creativity and professionalism in the pool industry. He hopes to build not only exceptional outdoor spaces, but also a company culture where employees are proud of the work they do and the brand they represent. Long-term, he aspires to mentor the next generation of pool professionals — sharing lessons learned and elevating the industry through leadership, training and example.
“If I could change one thing, it would be raising the bar on professionalism and communication,” Pizzo says. “Too often, clients come to us with stories of unclear timelines or lack of follow-through. We owe it to our customers and the craft itself to do better. If we can combine great design with honest, transparent service, we can elevate the industry.”
In his free time, Pizzo enjoys hunting and fishing to recharge and connect with nature. But his true anchor is his family — his wife, McCall, and their two children, Collins and Brooks. Whether it’s outdoor adventures or quiet weekends at home, Pizzo says family time is always the highlight of his day and the motivation behind everything he does.
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