While the pandemic brought many industries to a screeching halt, the pool industry has seen an unprecedented boost in leads. Whether it’s a need to shake off stress, create a vacation at home or stay active, customers are flocking to pool companies. For many, it’s been a welcome change — but it’s also come with…
Pool and spa dealer internet marketing consultant, David Carleton, introduces his book The Book on Internet Marketing for Pool and Spa Dealers, which contains years of marketing wisdom, insights and proven techniques for increasing sales for pool builders, hot tub dealers and sauna retailers. It is being sold on Amazon. “Even in today’s hyperactive pandemic…
Let’s face it: Nobody is going to buy a $10,000 hot tub, a $20,000 swim spa or a $50,000 in-ground pool before checking out your company’s reputation online. Having high-quality reviews on a variety of sites can make the difference in a prospect buying from you or your competition. Why Reviews Are Important Reviews build…