Brett Lloyd Abbott

As a new pool season gets underway, most savvy business owners are deciding how best to spend their marketing and advertising dollars. So while you consider radio, TV, billboards, AdWords and other advertising opportunities, don’t forget about the low-cost hidden leads that may be right under your nose. When it comes to new pool leads,…

Marketing

How Houzz Can Help You Sell More Pools

By Brett Lloyd Abbott

Are you still trying to tweet your way to more pool sales? Step away from Twitter and Pinterest while I tell you about the one social medium every pool builder should be using: Houzz.com. Pronounced just like how’s (as in “How’s your mama?”), Houzz is a match made in heaven for pool builders — especially…

Marketing

Seven Crucial Marketing Secrets Every Pool Builder Should Know

By Brett Lloyd Abbott

No. 1: The Pool-Buying Process Is Unique. Can you think of any other product or service that has all of these unique marketing challenges? • It’s a large purchase. This means it’s similar to just a handful of other high-dollar items, such as homes, automobiles, boats and recreational vehicles. • It’s a rare purchase. You…