Innovative Water Care Rebrands as Sigura

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Innovative Water Care, Lonza’s former water care business, is rebranding the company and changing its name from Innovative Water Care to Sigura, noting the change as a reflection of its core mission. ​Sigura is defined as: sure, safe and secure. For more than 90 years, the business has focused on delivering superior water
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Natural Chemistry Releases New Water Care Products

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Natural Chemistry introduces two highly concentrated new products for the upcoming season, supported by strong retail displays and lucrative discounts off product purchases.  PHOSfree MAX is a high intensity phosphate remover packaged in 32-ounce high-end packaging. Pool pros and consumers can use half a bottle to treat up to 5,000ppb
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American Pool Enterprises Acquires Sparkling Pool Services

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American Pool Enterprises recently partnered with Windsor, New Jersey-based Sparkling Pool Services. The transaction, which closed on October 4, 2019, transitions both seasonal management and year-round maintenance accounts to a combined American Pool portfolio. The transaction welcomes Sparkling’s full-time team of 35 seasoned professionals into the American Pool family and bolsters American Pools’
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