PoolPro

Five Ways to Go Local

Posted on January 2, 2019 by PoolPro

Position your store as a place to buy and support the local movement By Linda Cahan Going local is a huge trend in buying. Locavores are people who choose to buy products and eat food grown or produced within 100 miles of its final destination. The purpose is to cut

Posted in Current Issue, Departments, Merchandising, Pool Ops go local, merchandising, promoting local economy, supporting local economy

Turn, Turn, Turn

Posted on January 2, 2019 by PoolPro

Any business that stocks product, should keep a close eye on inventoryBy Andrew Lisa For David Riley, founding partner at business-improvement firm Gemini Effect, inventory management would be a piece of cake — if reality didn’t keep getting in the way. “If you had the world the way you wanted

Posted in Current Issue, Features All Seasons Pools & Spas, early buy, Gemini Effect, inventory creep, inventory management, inventory turn, pool doctor of rhode island

Promoting a Grand Opening

Posted on January 2, 2019 by PoolPro

Get customers old and new to your new store By Jim Raposa When you’re expanding, moving or opening a new location, the to-do list is long, but make sure to consider the promotion and marketing of your new or added store. Scott Clark of Spa & Sauna Company of Reno

Posted in Current Issue, Departments, Marketing direct mailing, email marketing, grand opening, marketing, promotion, retail store, social media marketing

Servicing High-End Pools, Pt. 1

Posted on January 2, 2019 by PoolPro

When to leave automation to the prosBy Andrew Lisa Paolo Benedetti knows that today’s high-end automation equipment is far too complicated for pool service providers to maintain on their own. “It’s getting so bloody complex that even the builders are relying on a series of dedicated experts to provide the

Posted in Builder, Current Issue, Departments high-end pools, home automation, Paolo Benedetti, pool automation, pool service

Introducing the PoolPro Panel

Posted on January 2, 2019 by PoolPro

Meet our panelists It’s been a longtime goal at PoolPro to create a panel of pool professionals to share their opinions and expertise. Each edition we’ll pose a question to our group. We tried to find panelists who vary in geographic location, experience and company size. Craig Sears CSP, CPB,

Posted in Current Issue, Departments, Panel aquanut pool care, blue wave pool service, brian diglio, coral pools, craig sears, david hawes, derrick todd, h&h pool service, Sears Pool Management, terry clason

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