Author: Kelly Skelton

Kelly Skelton is the co-founder and one half of Backyard Assist, a website dedicated to helping homeowners navigate questions and decisions for backyard projects. He is also the director of marketing for SSG Pools, a 45-year-old northeast pool builder that’s a top 50 pool builder in the nation.
  • Content Marketing for Pool Companies

    Content marketing can be a powerful way to signal that your pool business is strong and professional without having a conversation. I’ve seen it myself; content marketing can bring you leads you may not have received otherwise.  However, content marketing can mean different things to different business owners. What does good content marketing look like…