Larry Heuvelman

Joined April 30, 2020

Articles 4

Thinking Differently, Part 4

By Larry Heuvelman
Not following the payment structure I described in part three of this series can cause you big problems. Customers who deviate from this will cost you a lot of money, not only in not getting paid but also in attorneys’ fees.  In your sales contract, add a binding arbitration clause. People argue this with me,…

Thinking Differently, Part 3

By Larry Heuvelman
Every company has some version of MSP — marketing, sales and production — and it is an extremely valuable tool. However, few use it in the manner I am about to describe, and I think we are often doing it all wrong. Most companies spend money advertising, then they or their salesperson runs to the…

Thinking Differently, Part 2

By Larry Heuvelman
The most important time in your business is the time you take away from your business. Call it what you want — vacation, holiday, retreat, getaway — but the longer you stay away, the better you and (probably) your business will be. There is a certain serenity in being away from your business: It clears…

Thinking Differently, Part 1

By Larry Heuvelman
What do you want from your life? Such a loaded question and not easy to answer. Most have a general idea within a few minutes; a more detailed definition is usually a week or so away. The problem with this question is the societal and self-imposed walls and limitations we put on ourselves. As young…