Mary Costello Vandergrift

Experts say every commercial pool operator should consider making an old technology new again. For years, ultraviolet water treatment has been used to help sterilize drinking water and has been used in wastewater treatment plants. But only in the last handful of years has UVC technology made its way into the commercial pool industry. It…

Builder

A Whole New Light

By Mary Costello Vandergrift

For decades, the only way for most people to light their pools at night has been to use one or two large, bright niche lights. They are usually placed under the diving board or in a spot that won’t shine back at the house. And while improvements have been made on that light, a new…

At The Shop

Miracle Pool Service: Growing and Giving Back

By Mary Costello Vandergrift

In 1995, Noel Conley started Miracle Pool Service in Garland, Texas — a suburb northeast of Dallas. He had a truck and ran his office out of his home.

Marketing

A Picture’s Worth a Thousand Words…and Your Next New Customer

By Mary Costello Vandergrift

Every year, pool builders look at new ways to market the latest trends and technology to potential customers. While finding ways to get ahead of the competition is important, one thing will never change: Before builders can promote a brand or a feature, they have to sell the idea of owning a pool in the…