Skip to content
  • ArticlesExpand
    • 30 Under 40Expand
      • 2025 Nominations
    • Features
    • Industry VoicesExpand
      • At The Shop
      • Operator
      • Training
      • Viewpoints
      • Profile
      • IPSSA Community
    • Pool BusinessExpand
      • Service
      • Builder
      • Commercial
      • Water Care
      • Pool Ops
      • Equipment
      • Marketing
    • News
    • Web Exclusive
    • Welcome
    • Sponsored ContentExpand
      • Rule the Pool with Pentair
      • Sustainability in Focus
      • Danielle’s Tips
  • Issues
  • En Español
  • SubscribeExpand
    • Print
    • Newsletter
    • Follow Us!
  • MoreExpand
    • Top Products
    • Advertise with Us
    • Contact
    • Submit PR
    • Write for PoolPro
PoolPro
PoolPro

Author: Samantha Paternoster

Cause Marketing
Marketing

Cause Marketing

BySamantha Paternoster July 4, 2022May 23, 2025

Today’s consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.

Read More Cause MarketingContinue

A Career on the Move
Profile

A Career on the Move

BySamantha Paternoster May 3, 2022May 23, 2025

Lenny Maffei, one of Poolcorp’s first-ever hires and a major contributor to its staying power, retired March 1. Since Maffei joined the company, it has grown to over 400 branches nationwide. Maffei credits his drive and focus to his faith in God and his family, who have given his hard work a purpose. “I call…

Read More A Career on the MoveContinue

© 2025 PoolPro. All Rights Reserved.

Contact

3334 W. Main St., Ste. 473
Norman, OK 73072
info@kendrickcontent.com

About PoolPro

PoolPro is the definitive trade publication for the swimming pool industry, committed exclusively to reporting vital market topics and practical tips to aid pool professionals in the day-to-day operation of their businesses.

  • Home
  • Current Issue
  • Articles
  • News
  • 30 Under 40
  • Past Issues
  • Print Subscription
  • Cart
  • Contact
X
Search