The genius of the DPD Pro dip-and-read test strip for public pools and spas from Hach, is in its simplicity. Hach has made the complexity of water testing so easy, it’s no wonder the interest level from end users, health professionals and public pool maintenance professionals has skyrocketed since DPD Pro was released earlier this…
Regardless of how you many reviews you’re getting now, I’m sure you have more satisfied customers who have only thought about giving you a review. The secret is to find the best way to ask, and to make it easy for them to leave a positive review. Asking for a review is one thing. Having…
Your accountant just called. “Bill, you lost $12,000 over the past few months. You better make some changes, or this is going to be a really bad year.” You hang up the phone, feeling low and upset, thinking, “I’m paying this guy $200 an hour to tell me I’m losing money? I can look at…
Pentair’s ScreenLogic interface allows automation through all kinds of devices — the newest being the Amazon Echo — a tower-looking device named Alexa that answers verbal questions and takes commands, among many other tricks — and Apple Watch. David MacCallum, product manager for lights, automation and Acu-Trol at Pentair, is explaining to me how he…
In Virginia, pools didn’t open on schedule this Memorial Day and waterparks are bracing for a shorter season.[1] Pools in Maine were still reeling from lifeguard shortages in the middle of June.[2] In Minnesota, labor shortages are stifling businesses.[3] These examples represent the anxieties facing businesses and organizations across the country, all of which have…
The last thing any pool owner wants is to have an algae outbreak during summer. Well-maintained pools should be free from algae; however, there are some things that can turn a maintained pool into a green menace at the height of swim season. Summer storms Rainstorms are notorious for bringing nitrogen into the atmosphere, which…
We’re bringing the magazine straight to your phone or tablet When I tell people I write and edit magazines, they want to know, “Which one?” Of course, the guy changing my oil, a Starbucks barista or the majority of people I come in contact with outside work will likely never see a trade magazine…
I was the general manager of a trades company for many years. Salespeople would come by the office on a regular basis. Each would make their sales presentation, usually taking a significant amount of my time. At the conclusion of their presentation they would leave, often without asking for the sale. More than a few…
By Lawrence Scofield Fiberglass pools have vastly improved over the past decade. There is rarely a problem with today’s shells. “If it’s installed correctly, you should never have a problem,” says Jason Hughes, vice president of River Pools and Spas in Tappahannock, Virginia. To prevent fiberglass problems, focus on proper installation techniques. “The backfill material…
Vehicles that transport workers and chemicals to and from job sites aren’t often front of mind when buying insurance for a pool service, building or retail company. Every business needs general-liability insurance, but it is more important to have the correct insurance coverage. “We find most pool-related accounts do not have proper coverage,” says Jeannette…
If there were a way to turn $1 into $38, would you do it? Bet you would! In its 2015 National Client E-mail Report, the Direct Marketing Association reported an average $38 return for every dollar spent on email marketing. That sounds great — but there are rules of engagement to put the email marketing…
Let’s face it: Nobody is going to buy a $10,000 hot tub, a $20,000 swim spa or a $50,000 in-ground pool before checking out your company’s reputation online. Having high-quality reviews on a variety of sites can make the difference in a prospect buying from you or your competition. Why Reviews Are Important Reviews build…