Increase engagement and ROI By Jim Raposa If there were a way to turn $1 into $38, would you do it? Bet you would! In its 2015 National Client E-mail Report, the Direct Marketing Association reported an average $38 return for every dollar spent on email marketing. That sounds great
Want to increase sales? Getting more five-star reviews is critical By David Carleton Let’s face it: Nobody is going to buy a $10,000 hot tub, a $20,000 swim spa or a $50,000 in-ground pool before checking out your company’s reputation online. Having high-quality reviews on a variety of sites can
With addition of TriStar VS950 and MaxFlo VS500, all sizes now accounted for in trade-only segment Scott Petty, the global product manager for pumps and above-ground equipment at Hayward Pool Products, has many analogies for the benefits of variable-speed pumps. “It’s like going from standard definition to HDTV,” Petty says.
The advantages of providing lifeguard management By Lawrence Scofield For pool owners, recruiting, training and staffing lifeguards can be labor intensive and costly. As budgets shrink, companies have emerged to help lower costs associated with providing lifeguards. When American Pool Houston takes over lifeguard-management responsibilities at a pool that was
Do you know the IBC and IRC codes for rebar in a swimming pool? By Michelle L. Cramer Rebar, or reinforced steel poles, are a vital structural element of a pool. They are used to support the concrete, which would move and break if set against soil alone. Pool construction