Acquiring New Customers In a Digital World
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Acquiring New Customers In a Digital World

The global pandemic of 2020 will also go down in history as “the great accelerator.” Contactless payments, curbside delivery and cashless orders are just a few examples of trends that were well underway and got pushed into overdrive as the pandemic took hold. Shopping malls, restaurants and traditional retailers closed — in some cases permanently….

5 Must-Watch Trends for Pool and Spa Businesses in 2021

5 Must-Watch Trends for Pool and Spa Businesses in 2021

By Rachael Pritz, vice president, RB Retail & Service Solutions Software The business surge in 2020 due to COVID-19 caught most pool and spa service businesses by surprise, especially given that we were forced to operate much differently than in the past. Despite the challenges, savvy pool and spa professionals are embracing the opportunity to…

CostalPure-10
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‘We will all survive.’

The August fire at the BioLab plant in Westlake, Louisiana, did not cause the current chlorine shortage in the industry, but it certainly contributed to it. Since the beginning of the pandemic and subsequent shutdown, the pool industry has been grappling with shortages of all kinds, including building materials, supplies and labor. With many consumers…

Drivers of Success

Drivers of Success

When Bob Moore started out in the pool business 42 years ago, paper maps were the way managers devised efficient service routes. Personal computers were still several years away, the internet and smartphones much further in the future. pagers and pay telephones were the most high-tech ways available to contacting technicians in the field about…

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Retail Strategy for Salt-Chlorine Generators

Pool professionals and consumers are embracing salt-chlorine generators and reaping the benefits of this technology. However, retailers are learning that this is not a product you sell and walk away from. Consumers need to be educated on how the product works and provided a simple salt-system maintenance program. Not only will a well-organized plan ensure…

AOP Hydroxyl Radicals: A Sea Change for Aquatic Facility Operations

Why hydroxyl radicals are the future of commercial pool water treatmentBy Geoff McKenzie, Clear Comfort Many water care professionals are switching from chlorine alternative disinfection systems such as UV, ozone and saltwater systems to the advanced oxidation process, or AOP sanitation, because of its oxidation power, ability to lower chemical demand and disinfection byproducts, simple…

Visualize That

Visualize That

Picture it: A new customer contacts your pool company looking to put a pool in her backyard, but she’s uncertain what will fit and look the best. Your best designer spends what could be hours helping her visualize it. He measures, spray paints where the pool borders would be on the grass and meticulously creates…