CCEI Expands into Middle East Market

CCEI has announced its expansion into the Middle East with the opening of a new office in Dubai, a hub known for rapid growth and innovation. The move marks the company’s first official presence in the region and follows its participation in Dubai’s recent Hotel Show & Hospitality Industry Technology Expo & Conference. 

With a robust market for luxury villas, resorts and aquatic facilities, the Middle East represents a significant opportunity for CCEI to deliver its smart, high-performance pool technologies. To lead the company’s regional development, CCEI has appointed Shady Rabeia, based in Dubai. “With the help of Shady, we look forward to continuing this momentum and bringing our innovative solutions to even more professionals across the Gulf region,” says Sébastian Chéreau, head of CCEI’s global marketing.

CCEI manufactures automation and controller systems in the United States, along with lighting systems in Canada, Mexico, Europe and Africa. The company’s head office is located in France, and the Dubai office is expected to be fully operational by November.

For more information, visit ccei-pool.com/us.

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