Orenda’s innovative solutions expand Hasa’s product portfolio and geographic reach for recreational water treatment customers across the U.S.
“We are thrilled to announce Hasa’s expansion into these professional-grade specialty products, which the industry increasingly recognizes as critical to maintain safe, clean and clear water in swimming pools and spas,” says Chris Brink, CEO of Hasa. “With Hasa’s capabilities and resources plus Orenda’s top-notch team and market-facing partners, we will together provide significant value to pool professionals, residential and commercial pool customers and our channel partners.”
In conjunction with the transaction, Hasa will expand its commercial and residential pool channel support with Orenda as a strategic brand. Well-known for its high-quality line of specialty pool products, Orenda also serves as an industry leader with its deep library of educational resources for pool industry professionals and homeowners.
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“We are excited to have this partnership with Hasa, which will significantly enhance the value that our customers receive through additional services and products offered,” says Harold Evans, chairman and CEO of Orenda. “I also look forward to joining the Hasa team in an executive advisory role.”
Jarred Morgan, president of Orenda, will continue to lead the Orenda business under Hasa ownership.
“We are very proud of the brand we have built based upon great products, great people and high industry credibility,” Morgan says. “We look forward to continuing to deliver industry-leading service to our customers and supporting the next phase of growth for the combined organization.”
Peter Leemputte, principal at Wind Point, adds, “Orenda represents an excellent addition to the Hasa platform. Acquisitions are a focal point of our value creation plan for Hasa, and we are excited to inaugurate our M&A program with the acquisition of such a high-quality business like Orenda.”