Heritage Pool Supply Group, Inc., a rapidly growing platform within the SRS Distribution family, acquired AquaCentral, the second largest pool distributor in the United States. AquaCentral was created through a series of mergers, including Florida Water Products, Pool & Electrical Products, American Pool Supply, Bel-Aqua Pool Supply, Conely Company, Mayfield Pool Supply, Classic Pool Tile and Noble Tile Supply.
SRS is building its Heritage pool and spa platform by replicating strategies used to grow national networks in the roofing and landscape supply industries. By partnering with AquaCentral and its leading, independent wholesale distributors, Heritage now encompasses 13 distinct brands and operates more than 85 branch locations across 21 states. The transaction reflects Heritage’s commitment to the vibrant pool and spa distribution market and its focus on serving pool professionals and dealers. Consistent with its operating model, Heritage intends to preserve the local brand identities and management of these new distributors under the leadership of Louie Mozas and Carlos Del Amo. Going forward, Del Amo will become the COO of Heritage Pool Supply Group, including all preexisting Heritage pool brands.
“We are thrilled to partner with AquaCentral and its highly-respected local brands to create a national platform with world-class capabilities,” says Dan Tinker, president and CEO of SRS. “Preserving these highly valued brands will allow us to collectively leverage the strengths of each to provide exceptional customer service and care, partner with the industry’s best suppliers and attract the industry’s best talent seeking to be a part of our unique culture and strategy.”
Matt McDermott, president of Heritage, says the company is honored to partner with SRS. “Each of these eight multi-generational family businesses has an outstanding reputation and we could not be more excited to put all of our resources behind them to support and accelerate their individual growth goals and vision,” McDermott says. “Our future is very clear and we will continue to lead with a people-first culture, building the most passionate, most engaged, and the most customer-focused team in the industry.”
All employees of the conglomerate will also now have the opportunity to be shareholders, says Del Amo. “With the resources and commitment to long-term growth that Heritage provides, we believe we have a unique opportunity to build a very special legacy of the largest family of independent wholesale pool and spa distributors in the industry,” Del Amo adds. “We are truly excited by what our combined organization will accomplish together.”