HFS and Hayward Launch Contractor Rewards Financing Program

HFS Home Improvement Loans has partnered with Hayward Holdings Inc. to introduce a contractor rewards program to help pool professionals offer financing options to customers.

The program allows Hayward dealers, pool builders and service professionals to refer customers to HFS for project financing and earn a 0.5% cash-back incentive on funded loans. The initiative is designed to support projects such as pool construction, renovations, equipment upgrades and outdoor living installations, according to the companies.

“Our goal is to help contractors close more projects by making financing a natural part of the conversation,” says Larry Collins, president of HFS.

Through the program, customers apply for financing using a contractor-specific link, and contractors receive a payment once the loan is funded. Loans of up to $300,000 are available with full up-front funding and no contractor or dealer fees.

The partnership also aims to educate dealers on incorporating financing into their sales process.

“The cash-back incentive is a great benefit, but just as important is helping contractors understand how financing can support their sales process,” says Aaron Martin, vice president of marketing at Hayward.

For more information, visit hfsfinancial.net.