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CYA Smart Alliance 2

Industry water care collaborative

CYA Smart Alliance

Water care manufacturers have joined together to introduce the CYA Smart Alliance, a movement for better, healthier, sustainable and chemically safe and consistent water care. Centered on the principle that pool water should be stable, simple to manage and healthier for swimmers and the environment, the CYA Smart Alliance provides pool and spa professionals the ability to join the alliance at CYASmart.org.

“Being CYA Smart is an opportunity for pool and spa professionals to simplify the delivery of care to pool owners,” says Steve Berens, CEO of Clear Comfort. “Clear Comfort is excited to promote leadership that leverages better care endorsed by a diverse set of industry players.”

“The CYA Smart Alliance promotes the best practices for pool and spa water care and we are proud to be a part of this groundbreaking announcement,” says Zdenek Kratky, vice president of marketing for recreational water at Sigura. “We are excited to see industry leaders agree on a positive direction to address the problems around overstabilization and help to simplify water care.”

By choosing to be CYA Smart members are pledging to adhere to the alliance’s four benefits that lead to the best pool and spa water quality. These benefits include:

  • Better water care
  • Sustainability
  • Healthier water
  • Chemically safe and consistent water

“HASA believes our industry needs solid and clear consensus and leadership on the science and technology behind making water safe, clean and clear,” says Chris Brink, president and CEO of HASA Inc. “We encourage everyone to join the CYA Smart movement, so that we can continue to make recreational water use safe, clean, accessible and as environmentally friendly as humanly achievable.”

There is no cost to join CYA Smart, and members will gain access to free educational materials to support their proactive involvement. Members will be able to display the CYA Smart badge on their website and marketing materials to be recognized as a business committed to better water.

“By acting together we are driving this initiative at a record-setting pace,” says Harold Evans, CEO of Orenda. “Orenda’s long-standing education and messaging around proactive pool care will be amplified with the CYA Smart Alliance. When cross-industry leaders align for the betterment of the industry, everyone rapidly benefits.”

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